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Using Webinars to Tell Science Stories – PART II

In Part II, we carry on our conversation with Danny Layzell, Virtual Events Manager at AZoNetwork, and dive a little deeper into production considerations, different types of webinars, and how this can fit into your marketing mix.

From AZoNetwork UK Ltd. 8 Feb 2023

Using Webinars to Tell Science Stories – PART I

We sat down with AZoNetwork Virtual Events Manager, Danny Layzell, to discuss how marketers can utilize webinars to reach and engage their audience and what it takes to produce an effective webinar campaign.

From AZoNetwork UK Ltd. 8 Feb 2023

A practical guide to critical parameters in acute care testing

The acute care testing handbook is a practical guide to critical parameters in acute care testing such as pO2, lactate and troponin.

From Radiometer Medical 24 Feb 2021

Building a Successful Email Campaign for a Scientific Audience

A successful email campaign can be broken down into three key aspects: Capture, Convince and Close.

From AZoNetwork UK Ltd. 18 Dec 2018

Reaching Scientists Through Newsletters

Newsletter marketing is an established practice. Research has shown that for every $1 spent on emailing marketing, companies make an average $44 return.

From AZoNetwork UK Ltd. 3 Dec 2018